Key Words: Elusive,Blur

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A black and white color palette represents the 
battle of good and evil, bliss and depression, and life and death. Common themes on the Investigation Discovery network.

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The choice to explore blur is a nod to the fact that in a crime scene or active murder investigation, so many pieces of the puzzle are missing. Evidence can be overlooked or misplaced, and cases become shrouded in mystery over time. Additionally, blur distorts and disfigures the original logo. This treatment suggests a visual metaphor in the piece where blur is the killer and the logo is the victim.